As a business owner, you know that you need to have a strong online presence to be successful. This means having a well-designed website that is easy to navigate and an active social media presence. But did you know that you can also use content marketing to increase your online presence?
Content marketing is creating and sharing valuable content online to attract and retain customers. It can be an extremely effective way to increase brand awareness and drive traffic to your website when done correctly.
Not sure how to get started with content marketing? Keep reading for tips on using content marketing to increase your online presence.
Write keyword-rich content
One of the benefits of writing keyword-rich content is that it can help you rank higher in search engine results pages (SERPs). When you include keywords in your content, you tell Google and other search engines what your content is about. This can help you rank higher for those keywords leading to more website visitors.
To find the right keywords to target, you can use a keyword research tool like Google Keyword Planner. Simply enter a few words or phrases related to your business into the tool and it will provide you with a list of related keywords and their monthly search volume.
Once you have a list of keywords, try to include them throughout your content, including in the title, headings, and body. However, don’t stuff your keywords in – this will only lead to lower search engine rankings. A good rule of thumb is to keep your keyword density around one to two percent.
Focus on your customers’ needs.
Your content should be created with the customer in mind first and foremost. It’s important to answer common questions, pain points, or needs that your target audience might have.
Content marketing focuses on creating and distributing relevant content to attract a target audience. It also aims to drive profitable customer action.
When you produce content that is relevant and resonates with your target audience, it can help improve your online visibility. Informative blog posts, infographics, ebooks, or whitepapers are all examples of ways you can generate interest in your business and attract new visitors to your website. Businesses can work with companies offering Kentico CMS development services to enhance their online presence and increase sales.
Use multiple types of media, like videos and infographics.
Using multiple media types allows you to provide valuable information and increase the chance that others will share your content, furthering its reach. When creating content, think about how each type of media can help you achieve your marketing goals.
Do you want to build brand awareness? Increase web traffic? Educate your audience? Convert leads into customers? The answer will inform the topics you cover and the overall tone of your content.
For example, if you’re focused on building brand awareness, you might want to create content that’s more newsworthy or “buzzworthy.” If you’re focused on increasing web traffic, you might want to create evergreen content that will continue to draw visitors long after it’s first published.
Use social media platforms to share the content you created.
When you share your content on social media, you’re increasing its online visibility and giving it a chance to be seen by a wider audience. You can also use social media to build relationships with potential and current customers.
Before you start sharing your content on social media, take some time to research which platforms will work best for you and your business. Not all platforms are created equal, and some will be more effective than others, depending on your goals.
For example, if you’re trying to build relationships with potential customers, LinkedIn would be a better platform to focus on than Twitter. If you want to increase web traffic, however, Twitter might be a better option.
Offer something free that helps with the problem you are trying to solve
When you offer something for free, you’re more likely to pique people’s interest and get them to visit your website or blog. And once they’re there, you have a chance to educate them about your products or services and convert them into leads or customers.
So what can you offer for free? It depends on your business, but some ideas include ebooks, white papers, webinars, and trials.
When you’re creating your free offer, make sure it’s relevant to the problem you’re trying to solve with your content marketing. For example, if you’re a SaaS company that offers project management software, you might offer a free ebook on “How to Manage Your Projects.”
Content marketing can be a powerful way to increase visibility and generate more leads. To help you get started, we’ve provided some neuroscience sales tips that will work for both online and brick-and-mortar businesses.